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Adobe: Premiere Generative AI

Video / AI - 2024

The challenge

Professional editors need ways to extend a shot, adjust its contents, or find footage without losing the flow of an edit. This 2024 work explored generative AI within Premiere Pro.

My contribution

UX, UI, rapid exploration, design vision, discovery, and production.

Collaboration

Premiere Pro Design Team, Brand Team, Marketing Team, and other contributors.

Public work

The public demonstrations below show the product direction presented in 2024. They document exploration and communication of the experience; they do not imply that every demonstrated capability shipped.

More work