Wrap and Charge is a wall adopter to charge your devices on the go. Users can easily wrap their charging cables around the product easily which makes your cables more portable and organized. This product was featured in Kikkerland Magazine, Catalog Spring 2016; Best of ICFF, New York by Design Milk; and won The Container Store challenge 2016.
Responsibility: Product Design, CAD, User Research, Industrial Design, Prototyping
Credits: Kikkerland Design Team, The Container Store, RISD ID
Results: +10,000 units sold, +100 stores
To purchase: https://www.amazon.com/gp/product/B06XBGPWQ7
Question
"Why can't I wrap my cable on the charger?"
Process
After noticing and validating the missing opportunity, I started my design process with simple sketches. Then with SolidWorks I made CAD rendering to finalize the design. The phone on the right is the final prototype (3D print + hardware prototyping) which I pitch to the partner companies.
Sales Pitch
In order to sell the idea to manufacturing and retail companies, I had to formulate a story the clearly illustrates the user needs and design purpose.
Results
+10,000 units sold
Sold in +100 stores
3 publications
